An Epic Tale of Adventure from the Enchanted Markets of Chattanooga
For the first time in several years, I wasn’t frozen to the core by the time we broke down Sunday evening after our two-day Holiday Market event. This weekend offered favorable weather, sunshine and nice crowds — and I really didn’t miss the subfreezing temperatures we’ve come to expect.
Sales were good, too:
- Saturday: $50,067 (average vendor sales $365)
- Sunday: $66,757 (average vendor sales $473)
A comparison between 2010 and 2011 is somewhat mixed:
- 2010: $120,053 total sales
- 2011: $116,824 total sales
Sunday 2011 was up 10% over last year, but Saturday was down — our concessions/food sales were the primary area of weakness on Saturday. MAINx24 just around the corner may have had something to do with that; it’s hard to say for certain.
Overall, it was a strong event with several vendors (arts & craftsmen primarily) reporting their strongest sales of the season. While not entirely unexpected, it’s always nice to hear!
For those of you who will be joining us for the indoor phase of our Holiday Market, I look forward to seeing you on Friday. If you are hanging up your tent for the winter, I hope you have a terrific holiday season and wish you the warmest thoughts towards a happy and prosperous 2012!
